The popularity of “Made in Iran” products last year was the highest in Pakistan with 41% and the lowest in France with 3%.
According to the online economy report, quoted by Isna, the effective features in the calculation of the “Made in the country” index include quality, safety standards, reasonable price, uniqueness, excellent design, use of advanced technology, product authenticity, sustainability and compatibility with the environment and It is also fair production, which is calculated with the aim of examining the reputation and popularity of the products of different countries in the world in 2017 for 49 countries and the European Union. In general, Iran ranks 50th in the evaluation of the products of 50 countries with an index score of 27, and the popularity of the products Based on the evaluation characteristics, Iran is below average compared to other countries.
It is worth mentioning that the limited number of evaluated countries is one of the factors that can affect the ranking of our country. Also, the presence of the name of Iran among the 50 evaluated countries indicates the relative recognition of the consumers of the “Made in Iran” label, which can be a positive aspect of this report.
The percentage of popularity of products made in Iran among 52 countries of the world in 2017 is such that the products made in Iran are the most popular in Pakistan with 41%. After that, Vietnam and Bahrain with 35%, China with 33%, India with 29%, Malaysia with 27%, Ecuador with 25%, Mexico with 24% and Chile and America with 23%.
After these countries, the goods made in Iran in Kenya with 22%, Singapore, Canada and Venezuela with 21%, Portugal and the Philippines with 20%, Turkey, Argentina, England and Russia with 19%, Morocco and Peru with 18% have the highest are popular.
Denmark, the Netherlands, Indonesia, the occupying regime of Jerusalem with 17%, Brazil and Switzerland with 16%, Hong Kong, Sweden and Norway with 15%, Saudi Arabia with 14%, Colombia, Italy, Japan, Taiwan and South Korea with 13%, Austria With 12%, Ireland and Thailand are next with 11%.
According to the information of the Ministry of Industry, Mines and Trade and according to the report of statista (one of the leading institutes in the field of statistics), in the meantime, the countries of France with three percent, Spain, Ukraine and Algeria with four percent, Germany, Egypt and South Africa With 6%, Greece and Belgium with 8% and the UAE, Australia and Poland with 9% are the countries with the lowest percentage of popularity of Iran-made goods in the last year.
The unique design and beautiful paintings, the quality and durability of Iranian carpets and handicrafts, the taste and aroma of domestic saffron, and the quality and variety of Iranian pistachios are among the reasons for the tendency of global and domestic consumers to consume these products, as well as Iranian caviar and dates, which are unique to Iran. A person is considered in the international market.
Many Iranian household appliances, including cooling and heating appliances such as coolers, heaters and electric and gas water heaters, gas stoves and sewing machines, have been chosen by Iranian consumers due to their quality and durability, after-sales services and compliance with safety standards, and construction products Such as types of tiles, ceramics and sanitary porcelain, cement and steel products are mainly for domestic use. On the other hand, in goods such as textile, electronic and automobile products, consumers tend to buy foreign goods if they are available in the market.
Undoubtedly, with the improvement of the level of domestic consumers’ attachment to the symbol of Iran’s production, Iranian industrial and production units with an advantage in the world market will move towards reaching foreign markets with more desire and by investing in different levels of production of products that suit consumer tastes. The foreign manufacturer produces and supplies.
